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DESIGN THINKING
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  Advisory Panel Member Profile


Abby Moffitt

Bright Ideas Only
Founder & Creative Director
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Areas of Expertise

Introduction to ​​Design Thinking, Your Customers – ​Their Journey, Empathy & Storytelling, Ideation & Innovation, Prototyping, Testing & Iteration
With 15+ years of experience in the design world, Abby has become somewhat of a design chameleon in the world of pop culture, creating for some of the biggest (and most diverse) brands, artists & entertainment platforms in the world. Her design & creative direction can be seen in retail locations such as Target & Cracker Barrel, on tour with the Flatbush Zombies and Katy Perry, at Citi Field and Fenway, and in the hands of festival ticket holders all over the US. 

Before helping birth Bright Ideas Only, Abby helped build ZinePak and The Superfan Company. Prior to diving headfirst into the startup world she worked with Condé Nast & Gensler, creating ideas on paper, and in real life. She's designed for live events, created pop-up shops, executed environmental design for retail and corporate spaces, and created tons of tickets, merch & music products.

She enjoys the finer things in life like big dogs, black sharpies, live music, remote working, Carolina Blue, tailgating, and plenty of saltwater and sunshine. 

These days Abby spends most of her time in Charleston, SC, barefoot on the beach or boat (when work allows) with her dog Captain by her side.

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