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DESIGN THINKING
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  Advisory Panel Member Profile


Alex Buck

BD
Product Development Leader
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Areas of Expertise

Data Science ​& Design Thinking, Your Customers – ​Their Journey, Ideation & Innovation, Prototyping, Testing & Iteration
Alex is the Worldwide DFSS Leader for BD. Design for Six Sigma (DFSS) shares the analytical and statistical rigor with its cousin, Six Sigma, but its tool set is comprised of best-practices in product development. This includes tools for Design Thinking activities from ethnography to concept iteration. Unlike the linear process of Six Sigma, DFSS is an organic set of methods.

Alex has a breadth of expertise in the tools and methods from the initial thought for a product opportunity through to the launch of products.

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