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DESIGN THINKING
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  Advisory Board Member Profile


Diego Lopes

AngioDynamics
Director, Latin America
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Areas of Expertise

Introduction to ​​Design Thinking, Your Customers – ​Their Journey, Empathy & Storytelling, Ideation & Innovation, Prototyping, Testing & Iteration, To Market – The New Business Plan, The Design Thinking ​Organization
Diego Lopes is an executive and a sales and marketing professional with years of experience in the Latin American medical device market. Throughout his professional career, he has gained thorough experience and knowledge related to the design of sales and marketing strategies, establishing and monitoring business units, creating and supervising teams, controlling budgets, and monitoring and improving business performance.
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He is experienced in establishing distribution partnerships, developing and implementing commercial strategies, and coordinating the implementation of go-to-market strategies. Mr. Lopes also has the adequate experience and understanding of the Latin American countries regulatory requirements for medical devices registration.
His core expertise and experience are to build new or restructure businesses within corporations, and market development in the medical device environment.

Diego started his healthcare/medical devices career in 2003 with Stryker, then, in 2007, moved to Allergan, 2011 to Johnson & Johnson, 2013 to Acelity and in 2015 to Nipro, Medtronic in 2016, and lately, he is the Director for AngioDynamics, covering the Latin America territory. 
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Native Portuguese speaker; fluent in English and Spanish; in 1996 he was a Rotary Youth Exchange Student in Starke, FL, United States, where he attended the senior year at Bradford High School, learned his English language skills, and played, as Kicker, for the school football team.
He is the co-author of the book “Transformação. Coragem para Mudar e Vencer” (Transformation. Courage to Change and Win): Short motivational cases book.

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