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DESIGN THINKING
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  Advisory Panel Member Profile


Keith Bossey

J.D. Power and Associates Inc
Managing Director of Global Financial Services

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Areas of Expertise

Customer insight (marketing and user experience research, both qualitative and quantitative). Performance Improvement. Data and Analytics. Financial Services.
Keith is currently a Managing Director at J.D. Power where he is responsible for the Global Financial Services consulting team. For the last 20 years, he has focused on the use of marketing and user experience research to solve problems for large global brands.

He is a thought leader on how data and analytics can be used to improve brand/customer/user experience and drive product innovation. In his spare time, he likes to drive motorcycles and drink wine, but not at the same time.

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