Advisory Board Member Profile
Pete Williams
George P. Johnson Experience Marketing
Creative Director |
Areas of Expertise
Introduction to Design Thinking;Your Customers – Their Journey, Empathy & Storytelling, Ideation & Innovation
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I've had the fortune of working as a creative in the world of marketing since 2002.
I’ve worked and lived in London, Hong Kong and now New York, creating numerous award-winning brand campaigns and experiences from concept to execution through all of the key marketing mediums. The first half of my career was heavily focused in the digital industry, and then I expanded my experience to TV, print and radio campaigns. The majority of the second half of my career has been spent in experience marketing, the new frontier of brand engagement. It's become a true passion; I feel very fortunate to be working in this space. I’m currently at GPJ, combining conceptual thinking, interactive storytelling and beautifully designed environments to create truly immersive brand experiences.
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