Advisory Panel Member Profile

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Ray Iveson 

Duracell
Vice President and Senior Research Fellow, Research and Development

Areas of Expertise

R&D, Measurement Science, Development and Support of Product Claims

Ray Iveson has B.S and M.S. degrees in Biomedical Engineering from Rensselaer Polytechnic Institute in upstate NY and 30 years of experience developing measurement systems for (bio)physical, electrical, image analysis and biometric properties related to product efficacy and correlating these measures to consumer experience and to consumer perception. 

​Ray is the inventor or co-inventor of more than 60 novel and proprietary measurement systems, technical methods, software systems and consumer perception models used in the development and claim support of products in a range of businesses, including Skin Care, Hair Care, Hair Color, Color Cosmetics, Fabric Care and Batteries.  Currently, Ray is Vice President of the Methods and Measurements and Global Quality Assurance Department at The Duracell Company.

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